Woman behind the Brand


Natasha O'Dell Archer, J.D.

Chief Executive Officer

With over 20 years of equity program experience in policy, direct services, and communications, Natasha is a leading change-agent empowering individuals and institutions! Natasha served as part of the executive leadership team at the Opportunity Institute — an equity policy incubator focused on systems change

through stakeholder collaboration. Natasha led the Opportunity Institute’s strategic planning and fundraising activities remarkably increasing both the organization’s scope and significance in the equity space. Natasha spearheaded strategy and vision for the organization’s development and communications teams, and also guided the leadership team on diversity and inclusion best practice.


Most recently, for nearly a decade, Natasha served as the National Director of Fight Crime: Invest in Kids (FCIK), while simultaneously serving as the Director of Diversity and Inclusion at the umbrella non-profit, 

Council For a Strong America (CSA) — an education policy hub with more than 10,000 combined member leaders, consisting of police chiefs, sheriffs, prosecutors, survivors of violence, retired generals, business leaders, faith leaders, and athletes/coaches all fighting for investments in kids. Natasha managed an organization consisting of a national program team, 10 regional teams across the country, plus national shared resource teams, to include communications, digital, and development.


Natasha developed the umbrella non-profit’s first formal diversity strategy, which began through the President’s appointment of Natasha as the Co-Chair of the Diversity, Inclusion and Leadership Initiative, and later transcended into her appointment as Director of Diversity & Inclusion. As a member of the Kellogg Foundation’s law design team of the Truth Racial Healing and Transformation Enterprise, Natasha implemented an external diversity roadmap for CSA focused on enhancing the diversity of the membership constituencies of each of the five non-profits under the umbrella non-profit, and created an internal diversity plan to revamp diversity hiring guidelines, and attract a culturally diverse workforce, as well as focus on inclusion and retention.


During her tenure at FCIK/CSA, Natasha raised millions in revenue to grow the organization, and helped to win billions in state and federal dollars, through the management of issue advocacy campaigns for at-risk kids and families across the country -- focused on local, state and federal legislation supporting high quality early care and education, healthcare for at-risk children and families, voluntary home visiting, effective in-school and after-school programs, and interventions for troubled youth. 


Natasha also developed, and launched the first direct-services division of Fight Crime:Invest in Kids, the Police Training Institute. Working with researchers, scientists, community leaders and law enforcement leaders from across the country, Natasha was the lead in developing the curriculum created to train law enforcement. The Institute was designed to deliver curriculum to police officers and youth, across the country, to enhance police/youth relationships, and transform the trajectory for culturally disadvantaged youth, by combating police brutality in communities of color. The training focuses on implicit bias, trauma-informed care, adolescent brain development, and de-escalation, through integrated modules with youth and law enforcement working together.


​In her previous career, Natasha served as an award-winning television producer, focused on content to uplift at-risk communities and families. After gaining experience at the  “New Maury Povich Show,” and the “Montel Williams Show,” Natasha went on to help build the most successful start-up on Black Entertainment Television, the top-rated live daily show, “106 & Park.” Subsequently, Natasha was responsible for bringing in record-breaking ratings on solo-produced network signature specials. For 17 years, Natasha also served as a consultant for the Educational Talent Search Program through the U.S. Department of Education,  where she created educational programming for at-risk youth, to help lift them out of poverty, and prepare them to lead successful lives.

As a current member of the Producers Guild of America, Natasha has a deep passion for the visual and performing arts, and is a former dance educator and WNBA New York Liberty dancer. Natasha received her Bachelor of Science in Communication Studies from New York University, with honors, and her Juris Doctor, 

from the University of Miami School of Law, where she received the Dean’s award for outstanding performance in social justice lawyering.